AMC Theaters go out of their way to make their consumers' movie going experience a better, more comfortable one. They pla to achieve this by adding and additional $38.8 million to their original $200 million budget to speed up the installation of recliner seats, build MacGuffins bars and IMAX screens. Stifel analyst believes that this would enable them to "outperform their domestic peers."
I believe that it was sort of a silly idea to pay an extra $38.8 million to pay for something that was going to happen anyway. They would have saved all that money had they been a bit more patient. Despite the impatience, I believe it was a smart idea to install all the new things. Consumers who buy Premium tickets would reel in more money for AMC as they get a better movie experience. The MacGuffins bars will surely bring in more money it prices are reasonable, considering the fact that movie theaters are notorious for having expensive food and beverages. Also, with all the conveniences of having recliner chairs and IMAX screens, the tickets for those specific auditoriums will be a bit more pricy, giving AMC a little financial boost. Now with a all the money they are making, the question many of us might have in mind is what will they use that money on and will they keep evolving the auditoriums?
but are you going to pay $20 for Transformers 7 or Paranormal Activity 9, for example??
ReplyDeleteI agree with Jerry when you say that these type of auditoriums were bound to happene because with the seats in the normal theaters they are comfortable and all, but I feel that reclining seats would be great. The downside of this idea would be if you recline backwards a bit too much then you might disturb the person behind you.
ReplyDeleteThey should have like a sampler a quick 20 minute video just to see what changed and if it woth the price if not i would pay over 20 bucks just because the seat moves��
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